2021 Ecommerce Holiday Email Marketing Guide
Last year, you swore you wouldn't wait to set up your email campaigns this year, so you'd have the best Q4 ever– then life happened.
Now it's just a few weeks before Black Friday.
Who's ready for Black Friday?
Not you.
Wouldn't it be nice if you had a calendar of every email opportunity ahead of you, and exactly what to subject lines to use?
Are you putting off creating a holiday email marketing plan because planning emails is a chore? Even though you've procrastinated, you still know email is massively important for reaching out to your customers and prospects (and improving your bottom line.)
You already know email marketing drives nearly 1 in 3 orders on Black Friday. (Source: Custora E-Commerce Pulse)
In this no-fluff executive summary, you'll learn every opportunity to send holiday emails, how to write subject lines that get opened, how many emails to send to maximize revenue, and one tip to not annoy customers.
With this email marketing playbook, you'll easily get unstuck and moving toward your best Q4 ever.
You'll learn...
Every single email opportunity from now through Christmas
What time to send emails for maximum open rate
What to put in the subject line: Tips, examples, and **21 copy & paste suggestions for every date**
Email Design & Content Best Practices
Guidelines for How Many Emails to Send
And more
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Above everything else, I want you to be happy with your order.
If you're dissatisfied for any reason or if there's anything I can do to improve your experience, you can always email me.
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"What makes you qualified to tell me about my business?"
I've worked as a marketing consultant for over a decade. All of the lessons in this guide come from my first-hand, real-world experience learning how to turn humdrum newsletters into six-figure money machines.
"Is this a magic bullet? Will my business be transformed?"
There are no magic bullets.
Emailing your customers and staying top of mind during the holidays is a wonderful system for generating more sales, revenue, and new customers.
It isn't a magic system to turn dirt into gold.
It is a series of practical guidelines and dates that will show you every single marketing opportunity ahead of you and what to do about it.
"Who is this not right for?"
This is not right for you if:
You're not comfortable running sales
You're looking for a 'done for you' option
You aren't willing to put the time, effort, attention, and energy into doing this well yourself
"Why is this so short? Most business books are around 80,000 words."
This guide is short. Intentionally so. It is focused on the '80/20' core information that you need to know to feel confident and comfortable emailing your customers during holidays to generate additional revenue for your business.